ONE PT
BRAND + MARKETING FOR A NEW PHYSICAL THERAPY PRACTICE
Pinch me! I must be dreaming!
ONE PT, a new Physical Therapy practice in Traverse City, was a dream to work with. When ONE PT was referred to Olive & Evergreen, they already had their logo and website created. They were looking for a partner to complete the branding process with.
We started out by creating the brand standards guide which allowed them to maintain a consistent brand throughout all touch points. In this guide, we also developed the logo into a brand with additional graphic styles, detailed the brand look + feel and included the brand voice guidelines.
While the guidelines were being finalized, I joined the ONE PT team at their new location downtown to select their interior paint colors and implement a few of the brand details into their new space. I was in awe as I toured their office and noted if I ever needed a Physical Therapist, this was the place to be. The exercise room of the practice overlooks the Boardman River as well as West Grand Traverse Bay and it is stunning.
The second half of the project was spent designing the marketing materials they needed to officially open for business.
This included business cards, rack cards, letterhead, email signatures and custom new patient folders. The list goes on, but I think you get the idea.
What I loved most about this client and project was the commitment to their goals. They were clear on where they were headed, they just needed someone to help design what they had in mind. Even better, they are helping their patients heal and be well through natural, pain-free therapy and that is a mission and message I am honored to design and share with the world!
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Hello! I’m Rachel!
Based in northern Michigan, I am a brand and website designer that helps small business owners shine online through intentional design and authentic imagery.
My love for the outdoors inspired the name Olive & Evergreen and I plant trees for every client project with One Tree Planted.
Think you’d like to work together?
