Bringing Events to Life with Brand-Aligned Design
Highstreet Insurance Partners - Traverse City, Michigan
This client came to me with a strong brand identity already in place. My role was to bring that visual system to life across all print and digital materials for their recurring events, with a special focus on timeline-sensitive execution.
Each event required a cohesive suite of branded collateral, from signage and sponsor packets to name badges, programs, and print-ready booklets. The challenge wasn’t just aesthetic, it was logistical. These projects had hard deadlines, fixed print schedules, and multiple stakeholders, all requiring clear communication, trust, and dependable delivery.
Over several event cycles, I’ve become a go-to creative partner, trusted to uphold their visual identity while producing work that supports the professionalism and success of their high-visibility events.
For each event, I work closely with the client to ensure all materials are produced accurately, consistently, and on time. I start by reviewing updated content and event details, then move into layout and asset development, adjusting for formats like:
Signage (directional, welcome boards, sponsor displays)
Multi-page event programs and booklets
Name badges and table cards
Sponsorship packets and promotional flyers
Digital or print invitations
Throughout, I carefully align all design decisions with the company’s established brand guidelines, while staying agile enough to adapt to event-specific needs.
Meeting tight timelines is a core part of this role. With multiple print and vendor deadlines to manage, I prioritize clear checkpoints, proactive communication, and margin for last-minute changes, all while ensuring the final materials are polished and professionally executed.
I’ve spent years managing the behind-the-scenes details of large events and while my role for Highstreet focuses on design execution, I approach every project with that same event-minded mindset.
From signage to booklets to sponsor packets, each piece plays a small but important role in the overall guest experience. I love being the person who ensures every detail is clear, cohesive, and on time.
It’s a rhythm I’ve grown into; balancing brand standards, shifting content, print deadlines, and vendor logistics and it’s deeply rewarding to be trusted year after year to help bring these high-profile events to life.
